I’m really looking forward to Morgan Spurlock’s keynote address tonight at the Reynolda Film Festival (for information, check out http://www.reynoldafilmfestival.com/schedule-2/portfolio-category-1/).

His latest doc was one of my favorite films of last year (see text of previous post below), and I remember the life-changing effect his film Supersize Me had on my son:  he stopped drinking soft drinks and eating fast food for years.  He’s still off the soft drinks, but I think he does occasionally to go McDonald’s now for coffee.

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I loved Morgan Spurlock’s new film, Pom Wonderful Presents: The Greatest Movie Ever Sold.  Spurlock, who burst on the scene in 2004 with Supersize Me, has created a polished, mature, and very important film that looks at the role product placement plays in the entertainment business. 

This is a funny but very smart film that deserves to be widely seen.  You won’t regret searching it out!