The coverage of this video all week has been as interesting as the video Kony 2102.

Some positive stories  (the number of views), some negative (the ratio of raised funds that actually goes into efforts on the ground as opposed to administrative), and some mixed (activists in Africa who say that outsiders making films without understanding the context do no realize that if captured Kony would just be replaced another without systemic change).

It was interesting earlier in the week, too, to hear the rumors that popped up about Kony being a hoax, etc.

Undeniably, though, it was talked about a lot the first three or four days of the week in all types of media in addition to blowing up on the web (network newscasts, NPR, etc.).  Overall, I think this is significant to follow because of the way the spread of the story speaks to the power of social media.